We knew that from last year when Skittles took away it’s rainbow for the 2016 London Pride. It’s back again this month! You’ll be seeing white Skittles bags at your stores now, and they have white candy inside them too. Their explanation?
Well, the back of the Skittles pack says, “Only one rainbow matters this pride. Give the rainbow, taste the rainbow.”
Seems like a wonderful gesture, and a brilliant marketing plan as well. Other than the fact that you can’t tell which flavour you’re about to eat, the candy looks cool enough to eat.