White Skittles: Offensive Or Supportive?

• By Sara Salman
• June 15, 2017
• 3 minutes read

Skittles supports Pride!

We knew that from last year when Skittles took away it’s rainbow for the 2016 London Pride. It’s back again this month! You’ll be seeing white Skittles bags at your stores now, and they have white candy inside them too. Their explanation?

Well, the back of the Skittles pack says, “Only one rainbow matters this pride. Give the rainbow, taste the rainbow.” 

Seems like a wonderful gesture, and a brilliant marketing plan as well. Other than the fact that you can’t tell which flavour you’re about to eat, the candy looks cool enough to eat.

 

Also, they’re donating 2p per pack to LGBT+ Support Charities!

 

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow.”

 

However, the Internet didn’t respond as expected.

 

Would people really go this far just to get offended by something so harmless?

Oh, come on guys. Seriously?

 

However, some people didn’t like the idea because they couldn’t figure out which flavour they’re eating. That’s totally understandable.

 

But it gained support as well, which is well deserved, in my opinion.

So, what do you guys think of this packaging?