We all absolutely love KFC. And it’s pretty obvious why; apparently, their fried chicken is the best all over the world! Not just that, their advertisements are pretty attractive too. I mean, you just see them once, and you immediately start craving the scrumptious chicken. But some have been pretty controversial as well if you think about it. I mean, they are on top of the “most complained about commercials” list.
Remember the time they came up with those chick-scented candles. That was a little far out there, don’t you think?
Despite all that, KFC has mostly been a success over the years. And this new advertisement of their’s is turning a lot of eyes. What is it about, you ask? It’s nothing really, except their fiery, spicy fried chicken photoshopped into images of a rocket taking off and a racing car firing up. It’s actually pretty amazing once you look at it.
So what are we waiting for? Let’s take a look!
Well, we were sitting at our desks one night eating KFC, thinking about how could we show the hot sensation without showing the cliché of people with tears rolling down their eyes or tongues sticking out. So we looked at the product more closely then finally realized the fried chicken also looked like something else…
These guys photographed the chicken with careful lighting and together we worked on how to make fried chicken look like detailed explosions. It was hard but it was fun. We studied a lot of explosions… lots!
So are you salivating and drooling yet? If not, then you have got a serious issue.
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